Roof Repair Smedway built its Commercial Roofing division around one idea: homeowners in New London deserve a straight answer, a fair price, and a truck in the driveway fast.
Long before Roof Repair Smedway had a website, our lead foremen were already climbing ladders across New London, WI, learning which underlayment holds up against humidity and which fastener pattern actually survives a coastal gust line.
We carry full liability coverage and workers' compensation, and every lead installer holds current state licensing, so a claim adjuster, a home inspector, or your own insurance carrier can verify our credentials without a single awkward phone call.
Roofing is a trade where shortcuts hide for a year or two and then fail at the worst possible moment, usually during the next hard rain. We build every Commercial Roofing job — big or small — the same way, whether it's a single shingle repair or a full tear-off.
Every lead technician carries current state credentials before stepping on a ladder.
A tarp-down call at 2 a.m. gets the same urgency as one at 2 p.m.
No surprise charges once the crew is already on your roof.
Faster arrival times because the truck was already nearby.
A roof rarely fails all at once. It sends smaller signals first, and catching them early is almost always cheaper than waiting for the emergency call.
Asphalt shingles shed protective granules as they age, and a gutter full of grit usually means the surface layer is wearing thin.
Once a shingle starts warping, it's no longer sealing properly against wind-driven rain.
Climb into the attic on a sunny day — if you see pinpricks of daylight, water can get through the same gaps.
A yellow-brown ring spreading across a ceiling almost always traces back to a roof leak, even if the leak point is several feet away from the stain.
Poor roof ventilation or compromised insulation from a slow leak can quietly push cooling costs up month over month.
A visible bare patch after a windstorm means the roof's weather barrier has a direct gap that needs covering immediately.
Whether it's a single emergency tarp or a full system replacement, each service below is handled by technicians who specialize in that exact scope of work.
When high wind or hail peels back a section of roofing, our on-call crew tarps the exposed area to stop active water intrusion before it reaches the decking, then schedules the permanent repair.
Residential work covers shingle repair, full re-roofs, ridge and soffit ventilation upgrades, and skylight flashing — whatever the house actually needs.
We schedule commercial jobs around business hours whenever possible, minimizing disruption to tenants, staff, or foot traffic.
A full tear-off strips the roof down to the decking, replaces damaged boards, and installs a new underlayment and shingle system built to current code.
Post-storm inspections give homeowners a documented record for insurance purposes, whether or not a claim is ultimately filed.
If a roof has an unusual pitch, an older material system, or a custom architectural feature, our senior crews handle the scoping personally.
A dispatcher takes down your address, roof type, and the issue, then routes it to the nearest available crew in New London, WI.
The inspection covers decking condition, flashing points, and ventilation, not just the obvious problem area.
Financing and insurance-claim assistance are discussed at this stage if applicable.
Warranty documentation is provided on completion for both materials and labor.
Response windows are communicated upfront, not left as a vague "sometime this week."
Flat-rate pricing means the quote you approve is the quote you pay, barring a scope change we'll flag with you first.
Certifications are kept current so warranty coverage on materials stays valid when we install them.
We'd rather send a crew back for a five-minute fix than leave a customer unsure whether the job was done correctly.
Storm-damage jobs come with photo documentation formatted for insurance adjusters, saving homeowners a step in the claims process.
If a repair is all your roof needs, we'll say so — we don't push a full replacement to inflate the invoice.
Every Commercial Roofing project closes with a written warranty covering our labor, separate from whatever coverage the shingle or membrane manufacturer already provides.
If a crew leader finds something during teardown that changes the scope, you'll hear about it before it changes your bill, not after.
Roof Repair Smedway dispatches Commercial Roofing crews to New London and the surrounding communities throughout New London, WI, with additional coverage available on request for properties just outside our standard radius.
Dispatch routes are planned around New London's actual neighborhoods and access roads, not a generic radius drawn on a map, which is part of why our arrival estimates tend to hold up.
"Full tear-off and reroof on our place took three days start to finish. Cleanup was better than I expected — not a single nail left in the yard."
— New London Homeowner
"Got three quotes before calling Roof Repair Smedway. Theirs was the only one that actually explained why the price was what it was."
— New London Homeowner
"They talked us out of a full replacement we didn't need. Repaired the flashing instead and it's held up fine two winters later."
— New London Homeowner
"Skylight had been leaking on and off for a year with two other companies unable to fix it. Roof Repair Smedway found the actual flashing gap and sealed it right."
— New London Homeowner
"Chimney cricket repair stopped a leak that had been staining our ceiling for months. Simple fix once someone who knew what they were doing looked at it."
— New London Homeowner
Get a straight answer and a written quote before any work starts.
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