When a storm tears through New London and shingles start peeling off the roofline, you need a crew that picks up the phone and shows up — not a call center that puts you on hold.
Roof Repair Smedway didn't start as a franchise looking for a market to plant a sign in. Our crews trained on real tear-offs, real ridge vents, and real attic inspections in New London, WI before we ever put a truck on the road under this name.
We carry full liability coverage and workers' compensation, and every lead installer holds current state licensing, so a claim adjuster, a home inspector, or your own insurance carrier can verify our credentials without a single awkward phone call.
A patched flashing that leaks again in eighteen months costs a homeowner more than the first repair ever saved. That's why our Hail Damage Roof Repair crews follow manufacturer specs on every nail pattern and every underlayment overlap, not just the visible parts.
Every lead technician carries current state credentials before stepping on a ladder.
Emergency lines stay staffed through nights, weekends, and holidays.
You'll see the number before any work starts, not buried in a final invoice.
Faster arrival times because the truck was already nearby.
By the time water is visibly dripping into a room, the damage underneath the surface has usually been developing for a while.
Heavy granule loss is one of the earliest visible clues that a roof is approaching the end of its service life.
Cupped shingles trap moisture underneath instead of shedding it, accelerating rot in the decking below.
Small gaps that let light in will let water in during the next heavy rain.
A yellow-brown ring spreading across a ceiling almost always traces back to a roof leak, even if the leak point is several feet away from the stain.
Energy bills that creep upward without an obvious reason are worth checking against your roof's condition.
Even one missing shingle can let enough water through to rot the decking underneath within a single storm season.
Whether it's a single emergency tarp or a full system replacement, each service below is handled by technicians who specialize in that exact scope of work.
Active leaks after a storm get a same-day response whenever it's physically possible — a temporary tarp-down first, a permanent fix scheduled right behind it.
From a handful of cracked shingles to a full asphalt or metal system replacement, our residential crews scope the job against manufacturer specs, not guesswork.
We schedule commercial jobs around business hours whenever possible, minimizing disruption to tenants, staff, or foot traffic.
Replacement jobs include a detailed material walkthrough so you're choosing a system that fits your climate exposure and budget, not just whatever's on the truck.
A thorough inspection checks flashing, fasteners, ventilation, and granule loss — the small issues that turn into major leaks if left alone.
Specialized repairs cover ice-dam prevention, dormer flashing, and low-slope transitions that standard shingle crews sometimes overlook.
Call +1-844-212-9199 and describe the issue — active leak, storm damage, or a routine inspection — and dispatch will get you on the schedule.
The inspection covers decking condition, flashing points, and ventilation, not just the obvious problem area.
No verbal-only pricing — every number is documented so there's no confusion at invoice time.
Warranty documentation is provided on completion for both materials and labor.
Crews dispatched from within New London, WI reach most New London calls faster than out-of-area companies quoting a two-week wait.
Flat-rate pricing means the quote you approve is the quote you pay, barring a scope change we'll flag with you first.
Crews carry moisture meters, infrared scanners for larger jobs, and proper fall-protection gear on every site.
We'd rather send a crew back for a five-minute fix than leave a customer unsure whether the job was done correctly.
Our estimates are itemized in a format most carriers recognize, which speeds up claim approval.
Our technicians explain the reasoning behind every recommendation so you're deciding with full information, not a sales script.
A verbal promise doesn't hold up when you need it — that's why our guarantee is documented, dated, and handed to you at project close.
Material substitutions or unexpected decking damage found mid-job are always discussed with you first — we don't add line items after the fact and hope you don't notice.
Our New London coverage area extends across New London, WI, and if your address falls just outside the standard zone, dispatch can usually still arrange a visit.
If a storm system moves through New London, WI and call volume spikes, we prioritize active leaks first and communicate realistic wait times for everything else rather than leaving people guessing.
"We had a slow leak we couldn't find for months. Their tech found a cracked pipe boot in twenty minutes and fixed it the same visit. Wish we'd called sooner."
— New London Homeowner
"Got three quotes before calling Roof Repair Smedway. Theirs was the only one that actually explained why the price was what it was."
— New London Homeowner
"They talked us out of a full replacement we didn't need. Repaired the flashing instead and it's held up fine two winters later."
— New London Homeowner
"Skylight had been leaking on and off for a year with two other companies unable to fix it. Roof Repair Smedway found the actual flashing gap and sealed it right."
— New London Homeowner
"Chimney cricket repair stopped a leak that had been staining our ceiling for months. Simple fix once someone who knew what they were doing looked at it."
— New London Homeowner
Licensed, insured, and dispatched locally across New London, WI — call now for a written estimate.
☎ Call +1-844-212-9199